Privacy Policy

At Rustler Jeans, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and safeguard your data when you visit our website or interact with our services.

1. Information We Collect

Information You Provide Directly

When you contact us, subscribe to our newsletter, or engage with our website, we may collect:

• Contact Information: Name, email address, phone number
• Communication Content: Messages, questions, or feedback you send us
• Newsletter Preferences: Email subscription choices and interests

Information Collected Automatically

When you visit our website, we automatically collect certain technical information:

• Device Information: Browser type, operating system, device identifiers
• Usage Data: Pages viewed, links clicked, time spent on pages, referring website
• Location Data: General geographic location based on IP address
• Cookies and Similar Technologies: Data collected through cookies, web beacons, and similar tracking technologies

Information From Third Parties

We may receive information about you from third-party services, including:

• Analytics Providers: Google Analytics and similar services provide usage insights
• Affiliate Partners: Amazon Associates may share data about product interactions
• Advertising Networks: Information about your interactions with Rustler Jeans advertisements

2. How We Use Your Information

Rustler Jeans uses your personal information for the following purposes:

• Website Operation: To provide, maintain, and improve our website functionality
• Communication: To respond to your inquiries, send updates, and provide customer support
• Marketing: To send promotional emails about new Rustler Jeans products, sales, and content (with your consent)
• Analytics: To understand how visitors use our website and improve user experience
• Personalization: To tailor content and product information to your interests
• Security: To detect, prevent, and address fraud, security issues, and technical problems
• Legal Compliance: To comply with applicable laws, regulations, and legal processes

3. Cookies and Tracking Technologies

Rustler Jeans uses cookies and similar tracking technologies to enhance your browsing experience:

Types of Cookies We Use

• Essential Cookies: Required for basic website functionality and navigation
• Analytics Cookies: Help us understand website usage through services like Google Analytics
• Advertising Cookies: Used by Amazon Associates and other partners to track product clicks and conversions
• Preference Cookies: Remember your settings and preferences for future visits

Managing Cookies

You can control cookies through your browser settings. Most browsers allow you to refuse cookies or delete existing ones. Note that disabling certain cookies may affect website functionality and your ability to access some features.

4. How We Share Your Information

Rustler Jeans may share your personal information in the following circumstances:

Service Providers

We share information with third-party service providers who help us operate our website and business:

• Web Hosting: Companies that host our website infrastructure
• Email Services: Platforms that manage our email communications and newsletters
• Analytics Providers: Google Analytics and similar services that analyze website traffic
• Security Services: Providers that help protect our website from threats

Affiliate Partners

We participate in the Amazon Associates Program. When you click affiliate links to Amazon, certain information may be shared with Amazon to track referrals and facilitate purchases. Rustler Jeans earns commissions from qualifying purchases made through these links, but this does not affect the price you pay.

Legal Requirements

We may disclose your information if required by law or if we believe disclosure is necessary to:

• Comply with legal obligations, court orders, or government requests
• Enforce our Terms and Conditions or other agreements
• Protect the rights, property, or safety of Rustler Jeans, our users, or others
• Detect, prevent, or address fraud or security issues

Business Transfers

If Rustler Jeans is involved in a merger, acquisition, or sale of assets, your personal information may be transferred to the acquiring entity. We will notify you of any such change and your choices regarding your information.

5. Data Security

Rustler Jeans takes the security of your personal information seriously. We implement appropriate technical and organizational measures to protect your data against unauthorized access, alteration, disclosure, or destruction.

Our security measures include:

• SSL Encryption: Secure Socket Layer (SSL) technology encrypts data transmitted between your browser and our servers
• Access Controls: Limited employee access to personal information on a need-to-know basis
• Regular Updates: Ongoing security assessments and software updates
• Secure Storage: Data stored on secure servers with appropriate safeguards

However, no method of electronic transmission or storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

6. Your Privacy Rights

Rustler Jeans respects your privacy rights. Depending on your location, you may have the following rights regarding your personal information:

Rights for All Users

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to certain exceptions)
• Opt-Out: Unsubscribe from marketing emails at any time
• Restriction: Request limitation on how we process your information

GDPR Rights (European Union Residents)

If you are located in the European Union, you have additional rights under the General Data Protection Regulation (GDPR):

• Right to Access: Obtain confirmation of whether we process your personal data and access to that data
• Right to Rectification: Correct inaccurate personal data we hold about you
• Right to Erasure: Request deletion of your personal data under certain circumstances
• Right to Restrict Processing: Limit how we use your personal data
• Right to Data Portability: Receive your personal data in a structured, commonly used format
• Right to Object: Object to processing of your personal data for certain purposes
• Right to Withdraw Consent: Withdraw consent for data processing at any time
• Right to Lodge a Complaint: File a complaint with your local data protection authority

CCPA/CPRA Rights (California Residents)

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

• Right to Know: Request information about the personal data we collect, use, disclose, and sell
• Right to Know Categories and Sources: Know the categories of personal information collected and sources
• Right to Opt-Out of Sale/Sharing: Opt-out of the sale or sharing of your personal information
• Right to Delete: Request deletion of your personal information
• Right to Correct: Request correction of inaccurate personal information
• Right to Limit Use of Sensitive Information: Limit our use and disclosure of sensitive personal information
• Right to Non-Discrimination: Not receive discriminatory treatment for exercising your privacy rights

State Privacy Law Rights (Virginia, Colorado, Connecticut, Utah)

Residents of Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), and Utah (UCPA) have similar rights:

• Right to Access: Confirm whether we process your personal data and access that data
• Right to Correct: Correct inaccuracies in your personal data
• Right to Delete: Request deletion of personal data you provided
• Right to Data Portability: Obtain a copy of your personal data in a portable format
• Right to Opt-Out: Opt-out of targeted advertising, sale of personal data, and certain profiling

How to Exercise Your Rights

To exercise any of these rights, contact us using the information provided at the end of this policy. We will respond to your request within the timeframes required by applicable law (typically 30-45 days).

When submitting a request, please provide:

• Your full name and email address
• Description of your request and which right(s) you wish to exercise
• Information to help us verify your identity

7. Children’s Privacy

Rustler Jeans’ website is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13 without parental consent, we will take steps to delete that information promptly.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately using the contact information below.

8. Third-Party Websites and Links

Our website contains links to third-party websites, including Amazon.com and other retailers. When you click an affiliate link or navigate to another website, you leave our website and are subject to that website’s privacy policy.

Rustler Jeans is not responsible for the privacy practices or content of third-party websites. We encourage you to read the privacy policies of any website you visit before providing personal information.

9. Data Retention

Rustler Jeans retains your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

We determine retention periods based on:

• The length of time we have an ongoing relationship with you
• Whether we have a legal obligation to retain your information
• Whether retention is advisable given our legal position (such as statutes of limitations, litigation, or regulatory investigations)

When we no longer need your personal information, we will securely delete or anonymize it.

10. International Data Transfers

Rustler Jeans operates primarily in the United States. If you access our website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States or other countries where our service providers operate.

These countries may have data protection laws that differ from those in your country. By using our website, you consent to the transfer of your information to the United States and other countries. We take appropriate measures to ensure your information receives adequate protection wherever it is processed.

11. Email Communications and Newsletter

When you subscribe to the Rustler Jeans newsletter or provide your email address, you may receive:

• Product announcements and new Rustler Jeans releases
• Sales, promotions, and special offers
• Denim care tips and style content
• Updates about our brand and products

Unsubscribing

You can unsubscribe from our marketing emails at any time by:

• Clicking the “unsubscribe” link at the bottom of any promotional email
• Contacting us directly at hello@rustlerjeansco.com
• Adjusting your communication preferences in your account settings (if applicable)

Even if you opt out of marketing emails, we may still send you transactional or administrative messages related to your inquiries or account.

12. Do Not Track Signals

Some web browsers include a “Do Not Track” (DNT) feature that signals to websites you visit that you do not want to have your online activity tracked. Currently, there is no uniform technology standard for recognizing and implementing DNT signals.

At this time, Rustler Jeans does not respond to DNT browser signals. However, you can manage cookies and tracking through your browser settings and the opt-out mechanisms described in this policy.

13. Changes to This Privacy Policy

Rustler Jeans reserves the right to update this Privacy Policy at any time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the “Last Updated” date at the top of this policy.

For material changes that significantly affect your rights or how we use your personal information, we will:

• Post a prominent notice on our website
• Send notification to the email address you provided (if applicable)
• Obtain your consent if required by law

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact Rustler Jeans:

For privacy rights requests, please allow up to 30-45 days for a response. We will verify your identity before processing your request to protect your personal information.

Thank you for trusting Rustler Jeans with your personal information. We are committed to protecting your privacy and handling your data responsibly.